Complete Digital Marketing Course: Beginner to Advanced

Course Duration: 12 Weeks (Flexible)
Online/Offline (Self-paced or Instructor-led)
COURSE OUTLINE
  • What is Digital Marketing?
  • Traditional Marketing vs. Digital Marketing
  • Digital Marketing Ecosystem & Channels
  • The Role of Digital Marketing in Business Growth
  • Understanding B2B vs. B2C Digital Marketing

  •  Practical Assignment:
    ✅ Identify and analyze 3 brands using digital marketing effectively

  • Basics of Websites (Domains, Hosting, CMS)
  • WordPress Website Setup (Hands-on Guide)
  • Introduction to SEO-friendly Blog Writing
  • Website User Experience (UX) and Conversion Optimization
  • Landing Pages & Lead Capture Forms
  • Practical Assignment:
    ✅ Create a basic website/blog and publish your first article
  • Understanding Search Engines & Ranking Factors
  • Keyword Research Techniques (Google Keyword Planner, Ahrefs, SEMrush)
  • On-Page SEO (Title Tags, Meta Descriptions, Image Optimization)
  • Off-Page SEO (Backlinks, Guest Posting, Influencer Outreach)
  • Technical SEO (Sitemaps, Mobile Optimization, Page Speed)
  • Google Search Console & SEO Analytics

  • Practical Assignment:
    ✅ Optimize an article with proper SEO techniques and track its ranking

  •  Social Media Platforms Overview (Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube
  • Creating a Social Media Strategy & Content Calendar
  • Organic vs. Paid Social Media Growth
  • Social Media Engagement & Community Building
  • Hashtag Strategy & Viral Marketing
  • Social Media Analytics & Performance Tracking

  •  Practical Assignment:
    ✅ Create and schedule social media posts for a week using a content calendar

  • Introduction to Google Ads (Search, Display, Shopping, Video, and App Ads)
  • Keyword Bidding & Ad Auction System
  • Creating Effective Ad Copies & A/B Testing
  • Landing Page Optimization for PPC Campaigns
  • Google Ads Budgeting & Performance Metrics
  • Retargeting & Remarketing Strategies

  • Practical Assignment:
    ✅ Set up a Google Ads campaign with a $10 budget and analyze results

  • Facebook Business Manager & Ad Account Setup
  • Audience Targeting (Demographics, Interests, Custom Audiences, Lookalike Audiences)
  • Ad Formats & Placements (Stories, Carousels, Video, Lead Forms)
  • Instagram Reels & Stories Ads Strategy
  • Facebook Pixel & Conversion Tracking
  • Budgeting, Bidding, & Scaling Ad Campaigns

  • Practical Assignment:
    ✅ Launch a Facebook or Instagram Ad campaign and optimize it

  •  Importance of Content Marketing in Digital Strategy
  • Blogging, Video Content, Infographics & Podcasts
  • Psychology of Persuasive Copywriting
  • Storytelling & Brand Voice Development
  • Email Marketing Copy & Ad Copy Techniques
  • AI-Powered Content Creation Tools (ChatGPT, Jasper AI)

  •  Practical Assignment:
    ✅ Write a high-converting ad copy and a blog post

  •  Importance of Email Marketing & List Building
  • Email Marketing Platforms (Mailchimp, Klaviyo, ConvertKit)
  • Email Funnels & Drip Campaigns
  • Lead Magnets & Lead Nurturing Strategies
  • A/B Testing for Email Subject Lines & CTA Optimization
  • Advanced Automation (Welcome Sequences, Cart Abandonment, Customer Retention)

  •  Practical Assignment:
    ✅ Create an automated email sequence for a product launch

  •  Finding & Partnering with Influencers
  • Micro vs. Macro Influencers Strategy
  • Affiliate Marketing Programs & Networks (Amazon, CJ, ShareASale)
  • Creating an Influencer Collaboration Strategy
  • Tracking ROI from Influencer & Affiliate Campaigns
  • Legal Aspects & FTC Compliance

  •  Practical Assignment:
    ✅ Set up an affiliate marketing campaign for a product/service

  •  Importance of Video in Digital Marketing
  • YouTube Channel Setup & Optimization
  • YouTube SEO (Titles, Tags, Descriptions, Thumbnails)
  • Video Scriptwriting & Editing Basics
  • YouTube Monetization Strategies
  • TikTok & Instagram Reels Marketing

  • Practical Assignment:
    ✅ Create and optimize a YouTube video for ranking

  •  Google Analytics Basics & Dashboard Overview
  • Setting Up & Analyzing Google Tag Manager
  • Heatmaps & User Behavior Analytics (Hotjar, CrazyEgg)
  • Conversion Rate Optimization (CRO) Techniques
  • A/B Testing for Websites & Ads
  • Attribution Models & ROI Calculation

  • Practical Assignment:
    ✅ Analyze website traffic & optimize a landing page based on insights

  • Building a Full-Funnel Digital Marketing Strategy
  • How to Become a Freelance Digital Marketer
  • Creating Digital Marketing Proposals for Clients
  • Job & Internship Opportunities in Digital Marketing
  • Starting & Scaling a Digital Marketing Agency
  • Future Trends in Digital Marketing
  •  Final Project:
    ✅ Develop a complete digital marketing strategy for a real business
Enoll